These ads are usually at the very top of the page and down the right side, surrounded by faint pink or yellow coloured backgrounds and labelled as "sponsored listings". As the name suggests, the cost to you is charged per click from web users.
Some Google searches will result in no paid ads in the results, as nobody is paying to target that particular search. If someone asks Google "what is the population of India" – there usually would not be any ads, as there is no relevant market, or method of profiting from that search phrase. Conversely, if one searched for "buy cheap computers" then the search results page would produce a vast amount of paid ads.
Google AdWords is an equally complex process to master as organic listing SEO is. Having a thorough understanding of this platform is the difference between spending huge amounts of money for no return, or receiving a great return on investment.
Further to the above, as more and more Google users are becoming aware (consciously or not) of the fact that these results are paid advertisements - those who do move straight on the organic search results. This is why we strongly recommend that all AdWords clients implement natural SEO Services to attain high organic results also. There is no better way to dominate Google than to have your paid ads, and your natural listings appearing in the search results on the same page. The first page...
Read more about how you can benefit from our services here.